Community-Driven Purchasing Power

The Science of Community-Driven Purchasing Power

A Platform for Women Entrepreneurs to Succeed

Definition: Purchasing decisions fueled by shared values, trust, and collective goals.

72% (Peers)

18% (Ads)

Why it works: 72% of consumers trust peers over brands (Nielsen).

Case Study Teaser: Glossier & Outdoor Voices leveraged communities for explosive growth.

70% of growth came from user-generated content (UGC)

Community-driven product development (crowdsourced ideas)

“Glossier’s customers became its marketers.” — Forbes

Built a movement around fitness + inclusivity

50% higher engagement via community events vs. ads

Lesson: Authenticity over Perfection

Why Women Entrepreneurs?

Women reinvest 90% of income into communities (World Bank)

90%

48%

Women

Others

Platform Solution: Balance reliability (trust) + profits (scalability)

Use surveys/polls (e.g., Instagram Stories)

Host virtual meetups or workshops

Offer exclusives (e.g., early access, discounts)

“Join our platform to leverage community-driven purchasing—where trust meets profit.”